Be inspired – ProPlan, now with 20% OFF

Save 20% on Proplan

Trusted by professionals and crafted with pride, PURINA® PRO PLAN® is outstanding nutrition for those who want the absolute best for their dog or cat.

Now with 20% OFF these selected items. Please note more offers in this range will be added throughout March.

Purina Pro Plan Dog Medium Puppy Sensitive Skin with Optiderma Dry 3kg on Animed Direct

Purina Pro Plan Dog Medium Puppy Sensitive Skin With Optiderma Dry 3kg

Purina Pro Plan Dog Medium Puppy Sensitive Skin with Optiderma is a complete pet food specially form...

Our Price: £13.98

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Purina Pro Plan Dog Medium and Large Adult 7+ with Optiage Chicken Dry Food 3kg on Animed Direct

Purina Pro Plan Dog Medium And Large Adult 7+ With Optiage Chicken Dry Food 3kg

Purina Pro plan Medium/Large 7+ Adult Dog Food is a complete pet food for medium and lar...

Our Price: £15.14

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Purina Pro Plan Dog All Sizes Adult - Light/Sterilised with Optiweight Dry Food 3kg  on Animed Direct

Purina Pro Plan Dog All Sizes Adult - Light/Sterilised With Optiweight Dry Food 3kg

Proplan Light/Sterilised adult dog food with chicken is a complete pet food for overweig...

Our Price: £15.53

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Purina Pro Plan Dog Medium Puppy with Optistart Chicken Dry Food 3kg on Animed Direct

Purina Pro Plan Dog Medium Puppy With Optistart Chicken Dry Food 3kg

Purina Pro Plan Dog Medium Puppy with Optistart Dry Food is a complete pet food specially for...

Our Price: £11.60

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Purina Pro Plan Dog Small and Mini Adult with Optibalance Chicken Dry Food 3kg on Animed Direct

Purina Pro Plan Dog Small And Mini Adult With Optibalance Chicken Dry Food 3kg

Purina Pro Plan Dog Small and Mini Adult with Optibalance (previously Optihealth) Dry Food&nb...

Our Price: £13.67

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Purina Pro Plan Dog Small and Mini Puppy with Optistart Chicken Dry Food 3kg on Animed Direct

Purina Pro Plan Dog Small And Mini Puppy With Optistart Chicken Dry Food 3kg

Purina Pro Plan Dog Small and Mini Puppy with Optistart is a complete pet food specially form...

Our Price: £12.98

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Purina Pro Plan Dog Medium Puppy Sensitive Digestion with Optidigest Chicken Dry 12kg on Animed Direct

Purina Pro Plan Dog Medium Puppy Sensitive Digestion With Optidigest Chicken Dry 12kg

Purina Pro Plan Dog Medium Puppy Sensitive Digestion with Optidigest is specially designed to...

Our Price: £33.39

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Purina Pro Plan Dog Medium Puppy - Sensitive Skin with Optiderma Dry Food 12kg on Animed Direct

Purina Pro Plan Dog Medium Puppy - Sensitive Skin With Optiderma Dry Food 12kg

Purina Pro Plan Dog Medium Puppy - Sensitive Skin with Optiderma Dry Food with salm...

Our Price: £36.99

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Purina Pro Plan Dog Medium Puppy Sensitive Digestion with Optidigest Chicken Dry 3kg on Animed Direct

Purina Pro Plan Dog Medium Puppy Sensitive Digestion With Optidigest Chicken Dry 3kg

Purina Pro Plan Dog Medium Puppy Sensitive Digestion with Optidigest is specially designed to...

Our Price: £13.36

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Purina pro Plan Dog Large Robust Puppy with Optistart Dry 3kg on Animed Direct

Purina Pro Plan Dog Large Robust Puppy With Optistart Dry 3kg

Purina pro Plan Dog Large Robust Puppy with Optistart  is a complete large breed puppy foo...

Our Price: £13.98

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Purina Pro Plan Dog Medium Adult - Sensitive Skin with Optiderma Dry Food 14kg  on Animed Direct

Purina Pro Plan Dog Medium Adult - Sensitive Skin With Optiderma Dry Food 14kg

Purina Pro Plan Dog Medium Adult – Sensitive Skin with Optiderma Dry Food is a co...

Our Price: £36.21

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Purina Pro Plan Dog Medium Adult Sensitive Skin with Optiderma Dry 3kg on Animed Direct

Purina Pro Plan Dog Medium Adult Sensitive Skin With Optiderma Dry 3kg

Purina Pro Plan Dog Medium Adult Sensitive Skin with Optiderma is a complete dog food containin...

Our Price: £13.98

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Purina Pro Plan Dog Medium Adult Sensitive Digestion with Optidigest Dry 3kg on Animed Direct

Purina Pro Plan Dog Medium Adult Sensitive Digestion With Optidigest Dry 3kg

Purina Pro Plan Dog Medium Adult Sensitive Digestion with Optidigest is a complete pet food for medi...

Our Price: £13.98

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Purina Pro Plan Dog Medium Adult - Sensitive Digestion with Optidigest Dry Food 14kg on Animed Direct

Purina Pro Plan Dog Medium Adult - Sensitive Digestion With Optidigest Dry Food 14kg

Purina Pro Plan Dog Medium Adult - Sensitive Digestion with Optidigest Dry Food is ...

Our Price: £35.43

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Purina Pro Plan Dog All Sizes Adult - Light/Sterilised with Optiweight Dry Food 3kg  on Animed Direct

Purina Pro Plan Dog All Sizes Adult - Light/Sterilised With Optiweight Dry Food 3kg

Proplan Light/Sterilised adult dog food with chicken is a complete pet food for overweig...

Our Price: £15.53

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The quality is in the detail

Purina® PRO PLAN® believe no detail should be overlooked when it comes to taking care of your dog. Ingredient quality and safety is the highest priority for Purina® PRO PLAN® and is non-negotiable.

Scientifically proven benefits

Everything Purina® PRO PLAN® do has a simple aim – to help improve the lives of dogs and their owners – and their OPTINUTRITION delivers scientifically proven benefits. Every single ingredient and nutrient levels has been chosen to provide dogs with meaningful health benefits.

Cutting edge science 

Through research and development organisation, Purina®  never stops exploring new and pioneering ways to help owners and their dogs. That’s why Purina®  breakthrough discoveries have been recognised by the international scientific community and are published in renowned peer-reviewed journals.

Superior nutrients 

Cooked with optimal procedure for superior nutrient delivery thanks to the Purina proprietary technology, where taste and nutrition quality are fully respected, PRO PLAN® delivers the best ingredients for long term health impact.

Terms and conditions: The March Sale runs from March 1st – March 31st 2017. Discounts are added during check out. Offers are only available in products which are in stock and the offer can be removed without notice. *The Purina ProPlan discount is limited to the products listed on this page and no other ranges or bag sizes.