Privacy Policy

We are committed to protecting the personal information that you provide. We are customers of Animed ourselves so we appreciate how important data protection is. As you have placed your trust in us when providing your information, it is essential that we are transparent with you about how it’s handled.

For services in this practice, the data controller — the company responsible for protecting your privacy— is Animed Direct Ltd.

How we use your Information

Your personal information is used for a number of different reasons depending on what it is. We only collect what is necessary in order to provide the best possible service to you. The tables below set out what information is collected, our purpose and our lawful basis (why we need to) in line with data protection legislation.

Your personal details, such as your name, date of birth, address, email address and phone number.

What we do and why

Our Lawful Basis

Identify who you are when you contact us as it helps us protect you and us from fraudsters.

Legally we are required to do so and it’s important to us.

Deliver the products you’ve purchased. We can’t send them out if we don’t know where you live!

This is part of our contract with you.

Send account and service updates such as changes to our Terms and Conditions and order confirmations to inform you of any changes to Animed’s service.

Legally and contractually we are required to do so. We also want to keep you in the loop!

Send order updates via email so you know when your order is arriving.

This is part of our contract with you. It also means you and your pet can get excited for your Animed delivery!

Send you information about our products and services. We want to keep you up to speed with new products, items we think you and your pet will be interested in and the exciting things we’re doing. Find out more in our ‘Marketing’ section below.

By e-mail: This is based on your consent so it entirely up to you.

By post: This is based on legitimate interests.

Please remember to let Animed Direct know if any of the above information changes as soon as possible so that we have up to date records.

Your Payment Information

This would be your chosen payment method, for example if you were to pay by card or PayPal. Don’t worry, we don’t process card details, these are done via WorldPay. PayPal facilitates payment in the same way; your card details are not stored on our system.

What we do and why

Our lawful basis

Take payments and provide refunds for the products you’ve purchased.

This is part of our contract with you.

Keeping a record of financial transactions so we know what you’ve paid for.

This is a legal requirement.

Purchase history and scheduled orders

Products you’ve purchased from us, where you want to be notified when an item is back in stock and when you set up scheduled orders from us.

What we do and why

Our lawful basis

Help you keep track of when a product you want is available so that you can get what you want when we have it.

This is entirely up to you whether you request back in stock notifications.

Handle returns in accordance with our Terms and Conditions as we need to know what you’ve bought so we can process the return.

This is part of our contract with you.

Process any scheduled orders you make, otherwise we won’t know what product to send you and when.

This is part of our contractual commitments to you and important for us to provide an efficient service.

Your survey responses, feedback and competition entries.

Things you’ve said, whether that be via email, the ‘Contact Us’ page on our ‘Help Centre’ or our customer helpline. Calls made to our customer support team are recorded.

What we do and why

Our lawful basis

We sometimes ask for your feedback about our products or our overall service. We want to make sure you, and your pet, are enjoying our products and we use the information to improve our service.

It’s entirely up to you if you choose to provide feedback. It is our legitimate interest in asking for feedback in order to improve our products and services.

Manage the competitions that you choose to enter and get prizes to the winners. We need to let you know if you win!

If you take part then this is an important part of our contractual commitment to you.

You don’t have to provide all of this information, it’s your choice and we respect that but if you don’t then we are unable to provide you with the optimal customer experience.

Personal information is also used for things like testing out IT systems, research, data analysis, improving our site and developing new products and services. Don’t worry though, this is all anonymised and aggregated so you aren’t identifiable.

How you use this website

We use Contentsquare on our website(s) and app(s) to create a better digital experience for our visitors’ Contentsquare is a Digital Experience Analytics and Insights tool that helps us better understand our visitors’ online experiences (e.g. how much time the visitor spends on which pages, which links they choose to click, the visitors’ click rates (to measure things like hesitation or frustration), etc.). To provide these analytics and insights, Contentsquare uses first-party cookies and other technologies to process data of our visitors’ behaviour and their devices on our behalf. This may include data like the device’s IP address, Online ID (like a Cookie ID number), device type and screen size, browser information, geographic location (only down to the city-level), e-commerce data, the preferred language used to display our website, and the behaviour of users with accessibility needs. To improve its tool and services to us, Contentsquare may reuse this data for their internal development purposes.

Preventing and detecting fraud

We are also legally and contractually required to use any of the information above for the purposes of preventing and detecting fraud, against either you or us. Whilst it’s an unfortunate part of our service it is essential that we protect you and ourselves from fraud.

Sharing your information

First things first, we want you to know that we do not, and will not, sell any of your information to a third party. This is of the utmost important to us in earning and maintaining your trust. However, in order for us to provide our services to you, we do share your personal data with the following categories of companies:

- Companies within the CVS group, as we have companies that undertake certain activities for us.

- Delivery providers, so that we can get your purchases to you.

- The prescribing practice, so we can confirm the validity of any prescriptions.

- Product suppliers, so that they can fulfil your order as some goods are provided directly by the supplier on our behalf.

- Marketing agencies and website hosts, who help us run our business.

- Banks and payment service providers, so that we can deal with payments and refunds where necessary. Third party payment providers such as PayPal if you choose to use their service.

- Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud and assist with any investigations.

- We also partner with Trustpilot to collect impartial product and service reviews from customers who make an order via our website. Trustpilot may contact you via email on our behalf in order to give you an opportunity to review your purchase and your shopping experience with us. Trustpilot will not use your personal information for any purpose other than to invite you to write a review and will handle your information securely. If you do not wish to receive further emails from Trustpilot please click on the unsubscribe link at the bottom of the email. If you’d like to know more about how Trustpilot process your data, you can view their privacy policy here.

- For further information on the companies that we share personal information with, please contact us on the details below.

Marketing Communications

We’ll send you marketing messages to keep you updated on the latest products, services and special promotions but only if you’ve said we can. If you no longer wish to receive them then you can unsubscribe via the following methods:

- Click the ‘unsubscribe’ link at the bottom of any marketing email communication that we send you.

- Email our customer support team at and ask to be removed from our mailing list.Changing your preferences within ‘My Account’

- If you’ve asked us to stop sending any kind of marketing, please be patient so that we can update all of our systems so you may receive messages from us whilst we process your request. If you decide to opt-out of marketing messages, we will continue to send ‘service communications’ such as order confirmations, delivery updates or where you ask to be notified when a product is back in stock.

We also want to send you information about products and services that we feel is relevant to you by post. This is done on the basis of legitimate interests, please contact with any concerns you have relating to postal marketing.

Where your data is stored

We can offer you the best products for you and your pet because we use a number of suppliers located all over the world. Some of these locations will not offer the same level of protection for your personal data than the UK or Europe. Your privacy is of the utmost importance to us so if we do need to transfer your information to one of these countries, we have taken steps to ensure your data and rights are protected using methods approved within Data Protection laws such as contractual requirements. If you would like further information about the locations your personal data may have been transferred to, or how we protect information to specific locations then please contact us via the details below.

How long we keep your information

We will keep your data for as long as you are a customer of Animed and for as long as we are required to retain it to ensure we meet our legal obligations. You can contact us if you no longer wish to be a customer and ask that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.

Your rights

You have a number of rights relating to your personal information, which are as follows:

- The right to be informed about how your personal information is used, a lot of which is within this policy.

- The right to access personal information we hold about you.

- The right to rectify personal information we hold about you if it is inaccurate or incomplete. You can update your personal information via ‘My Account’.

- The right to request that we delete your data, stop processing it or collecting it in some circumstances.

- The right to stop marketing messages, further information of which is above in the ‘Marketing’ section.The right to portability where we would port or transfer elements of your personal information to you or another service provider.

If you wish to exercise any of these rights, or have any questions please contact us via the contact details at the end of this policy. As a starting point, we have one calendar month to respond.

Changes to this policy

We are consistently reviewing this policy to ensure you are kept up to date on how we are protecting your personal information. If we make significant changes, we will make that clear on the Animed website or via email if necessary so that you are able to review the changes before you continue to use Animed.

This policy was last updated on 18/08/2023.

How to contact us

Customer feedback is essential in ensuring that we provide the best possible service to you. If you have any questions about this policy, want us to stop using your information or exercise any of your rights then please don’t hesitate to contact us via the following methods:


Data Protection Officer
CVS House
Owen Road
IP22 4ER


For further information about or service in general, please visit our Help Centre.

Your right to complain

If you have any concerns about our use of your Personal Information, you can make a complaint to us via the contact details above.

You can also complain to the ICO if you are unhappy with how we have used your data. Our ICO Registration number is Z2243372.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113